Elevating the Brand of a Fort Lauderdale Luxury Real Estate Agent

Real estate agents have quickly evolved from mere intermediaries between buyers and sellers to creating personal brands and establishing a loyal following. One such incredible luxury real estate agent is Marlene Goodman, known for her impeccable work and stunning properties. Recently, she decided to get her brand updated and take her marketing game to the next level with a luxury branding session.

When it comes to branding, Marlene recognizes that it's essential to take her time and choose the style that best echoes the luxurious attributes of the clientele she plans to attract. Marlene made sure to choose stylish, powerful, and yet still elegant clothes. She planned multiple outfit changes to provide a range of stunning images to rotate and show her different sides, from luxury realtor to casually lounging by the pool to reading on the couch. Marlene desired her pictures to reflect the glamour and elegance of luxury real estate and the personality she brings to the table.

Her objective for the luxury branding session was to conceive a brand that would reflect the ambiance she planned to provide in her listings. She wanted her listing images to capture her personality and approach to luxury real estate.

She left no stone unturned to ensure that her brand echoes the clientele she desires to attract. Her choice of outfits and the waterfront home she chose to showcase all played an integral part in creating the luxury brand for which Marlene is now recognized.